What’s SEO
SEO is the abbreviation of “Search Engine Optimization”. It utilizes tools or other methods to make websites match rules of search engines to get better rankings.

In online marketing, SEO is a very important method. SEO optimizes structures, tags and layouts of a website so that search engines such as Google can crawl contents at the website more easily. SEO enables individual web page to get high ranking in Google, leading to higher ranking of the whole website.
 

What’s SEM
SEM is the abbreviation of “Search Engine Marketing”. SEM is a way of online marketing based on search engine platforms. It makes use of reliance and habits of search engine users to deliver marketing information to target customers when people use search engines. SEM seeks highest performance-price ratio and lowest investment to get maximum traffic from search engines and generate business values.

One major work of SEM is to increase proportion of search engine marketing in all marketing activities. SEO optimizes search for websites to dig out potential customers and achieve higher conversion rate.
SEM = SEO (Search Engine Optimization) + PPC (Pay Per Click)
 

SEM Solution
1. Keyword Analysis
Professionals from arvato systems (China) begin SEO from evaluating quality of current website. We list the most appropriate keywords and relevant contents for reference. Normally keywords can be divided into core keywords and derived keywords. Core keywords are used to position major products and derived keywords are used to complement core keywords.

2. Competitor Analysis
Some keywords are very hot in search engines, so our experts will analyze websites of customers’ competitors comprehensively as follows: website designs, web pages indexed by search engines, links, web traffic, PR values, domains and other websites owned by competitors etc. Through the analysis, we can clearly know online marketing strategies of customers’ competitors and make pertinent marketing plans accordingly.

3. Content Building
Our experts will make a complete marketing plan of keyword density. We keep in close touch with our customers before websites go live, ensuring best effects of the websites.

4. Reconstruction of websites
Our experts will consolidate website and include appropriate keywords to match rules of search engines. At the same time, we will optimize page designs, meta tags, alt tags, image descriptions, structures of internal links and sub pages etc. The new websites will be more attractive to search engine spiders and match algorithms better.
5. Optimization of External Resources
Our experts will exchange links with some high PR-value websites. The exchanges will increase not only importance of websites but also brand awareness.

6. Search Engine Submission
After finishing website optimization, our experts will submit websites to all major search engines such as Google, Baidu, Yahoo!, AOL, MSN etc as well as some well-known paid directories such as Yahoo Directory and Microsoft Directory.

7. Management of Search Engine Ranking and Bidding
Our experts bid for rankings at Google and Baidu. We use bidding management tools to monitor keywords, advertising originality, bidding and ranking. Customers can get reports in Excel format.

8. Tracking, statistics and reporting
Our experts will give a detailed report by tracking statistics, including traffic from search engines, customer conversion rate etc. We constantly optimize online marketing process until customers see effects of SEM.