
arvato CRM IX Suite includes Loyalty, Campaign, Services Center, Data Management and Analysis, Leads Management, Channel Excellence, and process packages for different industries. It's applicable for B2C enterprise, and has been successfully applied in automobile, airlines, cosmetics, luxury, FMCG, high-end retail, garment, health care, hospitality, etc.
- Loyalty Engine
provides a basic rule management framework of customer loyalty program, could be easily configured according to actual business requirements, to quickly implement member / card management, points / tier management, reward / promotion management, etc. An advanced partnership management enhances business to open loyalty program.
- Campaign Engine
provides standard campaign management process, including segmentation, definition, design, budgeting, resources, execution, response tracking, analysis, makes the marketing campaign management simple, organized effective.
- Service Center
provides a 360 degree customer view based on customer information, purchase and communication, with knowledge base, smart script, CTI, integrated email and mobile services, process and task management, enable various business functionalities of customer services center, e.g. enquiry, order processing, after-sales, complaint, follow-up, tele-marketing, survey, data entry, etc.
- Data Management and Analysis
via standard ETL process realize multi-channel data integration, cleansing and normalization; flexible and configurable analytical tool provides 5 topics reports: customer view, sales, services, loyalty KPI, marketing KPI 5 topics.
- Leads Management
via flexible pre-defined rules and process, enable automatic data collection and classification, leads assign, follow-up, tracking and monitoring, to identify qualified leads and generate sales, makes the whole process clear, controllable and efficient.
- Channel Excellence
build an information bridge between headquarters and sales team, through the interaction of resources, sales, supporting, feedback, training, pre-sales and promotion, makes the communication and management of sales channel easy and efficient.
IX - innovation, intelligence, excellence, explore, provides you a standard, flexible, on-demand, cost effective CRM solution.
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