
A Japan-China automobile joint venture hoped to further improve efficiency of direct marketing by implementing ‘Automatic management system based on rules of direct marketing’. Goal of the project was to conduct accurate marketing and effectively lower marketing costs. Basing on data of direct marketing requirements, the system could be rapidly deployed and efficiently run to improve personalized customer experience. It also provided real-time, accurate customer interaction and decision-making support. The company realized seamless integration and interaction with dealers and improved conversion ratio of sales leads.
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A Famous German Automobile Company(China) Call Center is arvato systems and arvato services for automobile company (China) implemented a project to provide customers with arvato service call center, information systems of arvato provide customers with the structures and maintenance.In mid-July 2005, a formal call center focus on the automobile company (China) customer satisfaction surveys, such as the admissibility of complaints, and provide regular analysis reports to the automobile company (China).
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arvato systems (China) provided unified online marketing consulting service to the customer. We designed and implemented content management system, lead management system, and campaign management system. We also helped the customer do operation support and analysis of marketing process. Our solution covered the whole lifecycle of presales activities.
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