Customer Background

The company has become the largest athletic sports product manufacturer in China in the past years, with 4 major brands and more than 5,000 products.

At present, the company operates more than 2,000 chain stores and has entered markets in over 23 countries and regions. It has expanded from a sportswear producer to a competitive manufacturer with a wide range of athletic sports apparel, footwear and equipments.

 

Business Challenges
The eCommerce department of the company has got several challenges as below:
- System Integration: In the existing system, business operations involve multiple different information systems. Inconsistencies of data from these systems can hardly reach "common understanding" and slow down response of eCommerce business.
- Operations Management: The eCommerce business of the company involved whole distribution channels. And it lacks a good system to handle products and inventory for distribution channels. 
- CRM Management: The company doesn’t have a market campaign management system to support eCommerce business. Meanwhile, it can’t manage customer information from distribution channels.
- Decision-making analysis: The company needs to analyze sales data, partner data and customer relationship data from distribution channels.
 

Solution
With rich experience in eCommerce consulting and cooperation with IBM, arvato systems (China) provided the following services:
- Planned eCommerce implementation strategy and solution
- Built eCommerce prototype based on system requirements and business process
- Designed user interface, user experience, front-end website for distribution channels, back-end eCommerce management system
- Integrated eCommerce system with SAP, logistic system and TAOBAO (widely-used eCommerce platform in China) and conducted data migration
- Delivered business scene training service and user manuals
- Provided IT infrastructure and eCommerce system maintenance service to guarantee high stability of the eCommerce system
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