On December 1, arvato systems China together with iClick Interactive organized the 2011 eCommerce and Online Marketing Seminar, which was aimed at sharing the development of eCommerce and its trends in China, with eCommerce decision-makers and representatives from traditional enterprises. arvato systems also took this opportunity to introduce an all-new one-stop eCommerce solution specifically tailored for the Chinese market, which will help enterprises develop precise marketing strategies with ease, as well as grow arvato systems’ presence in the eCommerce arena.

As a further development of arvato systems’ original eCommerce solution, this eCommerce solution boasts a brand-new data analysis service and an online customer relationship management system (CRM) for Taobao businesses. The data analysis service can, based on analysis of multiple dimensions such as consumers' browsing behavior, marketing campaign results, detailed consumer type analysis and product sales, provide users with sound, practical and targeted marketing solutions. Likewise, use of the Taobao CRM system will help enterprises to target specific customer segments according to data analysis results and improve their overall eCommerce performance.

Roger Tan, Vice President of arvato systems China, said: "From the very beginning, arvato systems has been devoted to technological and service innovation. We work hard to create customized eCommerce solutions for our clients using the power of information technology, and to provide outstanding point-to-point services, increase business opportunities, and to strengthen our relationship with our customers."

Having earned its data management experience with the handling of data from over a hundred million of consumers, arvato systems has developed a unique core advantage in eCommerce applications and online marketing. With ceaseless innovation, the company brings even richer and more varied customized solutions to customers, helping them to expand their horizons, overcome challenges, and stay ahead of the competition.