Main Functions:

Planning and budgeting

• Planning and budgeting are essential  to marketing promotions
• Set  specific objectives
• Allocate the available funds
• Reasonable budget allocation
• Multi-channel marketing strategies
• Estimate the results of marketing activities

Marketing planning management

• Develop different marketing activities and external customer lists according to different phases
• The customer whose infromation has already existed in the system will become the targets during the promotion
• Customer feedback or other incidents could be recorded and used as basis for implementation

Customer base and external customer list management

• Intelligent design of customer base can  screen potential/existing customers according to certain rules
• Import the information of potential/existing customers from external applications and manage the information through external customer list management tools

Marketing event management

• Deliver the information of marketing events to different audience so as to create business opportunities

Event frequency management 

• Provide a complete event frquency mechanism whcih can allocate activities according to different periods 
• Develop plans which can meet different objectives and activities
• Split cutomers into different groups to improve their willingness to accept the invitations

Event RSVP management

• Automatically collect customer feedback through multiple channels which can provide accurate information in customer experience so as to seize business opportunities

Marketing event tracking management

• Analyze the return on investment for all marketing events
• Provide end-to-end tracking services in aspects such as marketing events implementation and business opportunities
• Real-time and easy to know the effects of marketing events

Marketing analysis

• Provide analysis for marketing decisions