iCate is a solution to help you to engage with customers anywhere, anytime, through any digital channel. Our mission is to ensure your success when engaging with your customers at any touch point through any digital channel, and to turn potential customers into lifetime customers. With its global content management, cross-channel engagement, operation efficiency and web access analysis, iCate allows you to deliver a super unified customer experience.

Global web content management

• Today's marketers have many goals when marketing; global, localized, multi-channel, multi-brand, multiple language, interactive, integrated, up-to-date, controlled, flexible, customized, personalized, targeted, online, offline etc. They often rely on IT to make it happen, but what they really want is to be empowered to achieve their goals
• iCate is more than a web content management solution. Your customers want locally relevant content, personalized and accessible through multiple channels, with relevant information. They want it in their own language and to be able to interact in different ways through chosen channels

Cross-channel engagement

• Customers are looking for a single experience to create a journey that's as smooth as possible and enables them to react on your offers and messages regardless of their chosen channel.  However, managing localized content, multimedia content, translations, and specific content on different channels can become a big challenge
• Organizations are recognizing the importance of a true cross-channel brand experience and effective multi-channel experience. You are driven to provide your customers with a selection of channels, with consistent information and the ability to seamlessly move from one channel to another

avato systems has had a deep understanding of cross-channel engagement since the very beginning. Our iCate solution is designed specially to help marketers create, reuse and repurpose contents across all channels. 

• Maximize brand impact:  Use all consistent contents and assets in multiple channels from one single platform including navigation, text, images, flash, videos, and applications for a unified brand experience at every customer touch point
• Integrated collaborative platform: Consolidate the creativity, insight and contribution of your employees in different locations, departments or position
• Efficient multi-channel content publishing: It becomes easy to publish consistent content across channels for your coordinated campaign rollout needs when content, channels and publishing actions are managed through one single platform
• Optimize your marketing expenses: Discover the efficiency of marketing through different channels via web access analytics, email open and click-through, and more

Operational efficiency

• Time to market is critical for marketers to achieve successful marketing. Achieving high operational efficiency allows you to deliver ideas and messages to your customers quickly and focus your energy on high-value activities to put spotlight on your core business

Web access analysis (WAA)

• WAA allows you to collect, measure, analyze and report on web access through multiple channels to give a better understanding and optimize web usage. It provides not only its own web log analysis capability but also the ability to integrate with 3rd-party web analytics tools such as Google Analytics, Omnitue etc.