Industry Solutions
Themed online marketing solution for automobile industry
Overall framework
Including addressing the program objectives, business views, system architecture, application architecture, resource allocation.
Strategy
Applications to enhance the natural search engine optimization search value, specialty stores, training and guidance to make sense of strengthening the marketing network.
- The establishment of key KPI indicators
- Establish network of alliance system
- Systematic process to establish data flow
- Establish a unified data management and intelligence analysis system
- Benchmark system to establish specialty stores
- Establish an efficient multi-party cooperation model
- Enhance website loading speed, enhance customer experience and objective-oriented, multi-channel streaming traffic
- Reflect the different customer segments to corresponding site functionality, to achieve greater precision in marketing
- Proper deployment of site functionality and structure, so that position is clear, focused, full-featured and reasonable
- Use viral marketing strategies to establish reputation and influence
- Gradually integrate with other business systems resources, for example DMS, CRM, SMS/Email and so on
Solutions for shopping guide websites
Online marketing
Others
- Training and communication mechanism
- Project structure