CRM solution for real estate agent
The customer is the most important resource for a real estate agent. In recent years, domestic real estate developers have established their own customer associations.
Clients fall into two categories based on the nature of the customer:
- Public-facing: Become a member simply by filling out the membership application form. Currently the vast majority fall into this category, such as Vanke, Zhong Hai, Wanda, Council, Forte, Greentown, etc.
- Only open to owners: Such as investors, Hopson and so on
The focus for the two types of customers is different. The former enterprise customers will pay more attention to products and marketing effectiveness, the latter focus on the rights of property owners to maintenance and service.
Typical features the club industry
- Marketing
- Services
- Convenience
- Community features
Problems
- Construction has run out of steam, lack of strategic considerations
- Services are only at surface level, lack of substance and depth
- Lack of incentive systems, lack of proper incentives
Establish key points
- Focus on building and maintaining the image
- Target market segments, use client resources
- Establish clear and effective reward system
- Emphasis on competition, retaining potential customers
Strategic goals of real estate agent companies
- Joint marketing platform for first and second-hand houses: implementation of borderless market for first-hand house and second-hand housing
- Through CRM, create real estate agent business model to promote the formation of circulation
- Through CRM, increase brand awareness and competitiveness
- Collect customer samples through all possible channels
- Expand diversified services for home and community life chain, to improve adhesion with customers
Services provider of real estate
Provide streamline business process, systems integration,...